BACK TO ROOTS , 𝐒𝐔𝐃𝐀𝐍𝐒𝐓𝐔𝐃𝐈𝐎𝐒 𝒷𝓎 𝐒𝐂™ Journey
Our first drop was more than fashion
“ BACK TO ROOTS” is fashion collection by 𝐒𝐔𝐃𝐀𝐍𝐒𝐓𝐔𝐃𝐈𝐎𝐒 𝒷𝓎 𝐒𝐂™, a brand for its blend of raw cultural narrative and contemporary streetwear. This collection isn’t just a lineup of clothes it’s a visual journey back to heritage, crafted with intentional storytelling and vintage authenticity. Below is a step-by-step breakdown of how the collection came to life
The creative process began with a question: What does it mean to come home?
𝐒𝐔𝐃𝐀𝐍𝐒𝐓𝐔𝐃𝐈𝐎𝐒 𝒷𝓎 𝐒𝐂™ drew inspiration from ancestral culture, traditional Sudanese patterns, and diasporic identity. The brand wanted to reconnect the modern youth with their cultural lineage in a world that often pushes for assimilation. The phrase “ BACK TO ROOTS” became both the name and the mission.
the "LIFE WINDOW T.SHIRT" represent a perspective into the daily experiences and traditions of Sudanese life.
𝐒𝐔𝐃𝐀𝐍𝐒𝐓𝐔𝐃𝐈𝐎𝐒 𝒷𝓎 𝐒𝐂™ positions itself as more than just a clothing brand; it serves as a cultural bridge, connecting the yesterday with the tomorrow and offering wearers a means to express pride in their heritage. By integrating traditional symbols and narratives into contemporary apparel, the brand fosters a sense of unity and identity among the Sudanese diaspora and those interested in African cultures.
The "NILE WAVE SWEATSHIRT," for instance, draws inspiration from the Nile River, a symbol of life and continuity in Sudanese culture
Every fabric used in the collection was chosen with intention. Natural cotton, handwoven textiles
We are proud to present "Back to Roots", a collection born from memory, struggle, and pride.
This is more than clothing. It is language stitched in fabric. It is resistance woven into every seam. It is the voice of the past carried forward on the backs of those who never forgot where they came from.
In a world that pushes us to forget, this collection is our way of remembering. Of honoring the sounds of the market, the smell of the dust after rain, the stories told under the stars. We’ve studied the old ways, and reshaped them, not to make them trendy, but to make them known again.
Each piece is a conversation between tradition and vision. Between village and city. Between the child who left, and the spirit that stayed behind.
“Back to Roots” is not just about Sudan. It’s about all of us finding our ground again.
Thank you for walking this path with us.
This is just the beginning.
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— 𝐒𝐔𝐃𝐀𝐍𝐒𝐓𝐔𝐃𝐈𝐎𝐒 𝒷𝓎 𝐒𝐂™
Founder & Creative Director
𝐒𝐂™ 𖣂
